THOMAS SCHÄFER
In 2024, pressure on the automotive industry intensified due to escalating geopolitical conflicts, weakening demand for e-mobility, and increasing competition.
Despite these challenges, SEAT S.A. continued its success story last year, achieving strong volume growth, higher revenue and operating profit, and a solid return on sales.
I truly appreciate the spirit, passion, and keen understanding of customer needs that define SEAT and CUPRA. This unique mindset is not only paving the way for a successful future for both brands but is also shaping our collaboration within the Brand Group Core.
Together with Volkswagen, Škoda, and Volkswagen Commercial Vehicles, we are building synergies, improving efficiencies, and addressing key future topics such as battery costs, development times, and software quality.
SEAT S.A. is leading the Brand Group Core’s Electric Urban Car family project, which will democratise access to sustainable mobility across Europe. The electrification of the Martorell plant is progressing rapidly in preparation for the production of entry-level e-cars, alongside significant advancements in the construction of its battery system assembly plant.
For me, the Electric Urban Car Family is a textbook example of collaboration within the Brand Group Core. Together, we will prove that it is possible to develop and manufacture affordable, compact electric cars in Europe – each with the distinct charisma of three clearly differentiated brands.
We are on the right track, thanks to the dedication of everyone involved – and we are only just getting started. In the near future, we will quite literally bring the power of the Brand Group Core to the road.